Our Story

dsr, coaches jacket, doing something right

DSR was founded on the philosophy of “Doing Something Right”. DSR is not just a slogan or a brand; it is a lifestyle. Our goal and vision is to establish a positive foundation for future generations, based on the idea that they can achieve any goal and realize every dream.

The DSR lifestyle, focuses far beyond the talent, and strives to bring the best out of each individual. It’s the dedication to the lifestyle that DSR gathers it’s strength from and sets apart each person whom represents it, and their individual style. As an East Coast brand, we strive to be pioneers in the world of all sports. Whether it’s on the water, sand, dirt or street, you have to be Doing Something Right.